Nothing is Intuitive

“We need to make it more intuitive”

“That’s not intuitive”

“Our primary goal is that it be intuitive”

…stop. Please.

Photo credit: Yahoo
Photo credit: Fast Company
Alinea Chicago: The tomato shaped thing is a strawberry puree, the strawberry shaped thing is a tomato.

--

--

Design at www.basedash.com. Formerly Principal Designer @Asurion. Personal site -> www.tomjohn.design

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store